National Unplugging Day is the brainchild of Gemma Johnson. Gemma is the go-to media Spokesperson regarding family finance with recent media credits that include ITV Daybreak, BBC Breakfast, BBC Radio Five Live, The Independent, The Observer, Woman’s Own and many more.

Gemma has also been a guest speaker at the Baby Show and Women Outside the Box, the first female festival of entrepreneurship and for the Government’s agency Love Food Hate Waste.

Gemma’s accolades include winner of the WOW Woman in Finance 2010, and Mum Entrepreneur of the Year 2009.  By working with National Unplugging Day you are also working directly with Gemma Johnson.

Gemma is passionate about the Digital Detox movement and has secured herself a position as a regular contributor to Huffington Post. Gemma overseas all campaigns and applies her experience as a digital entrepreneur and media spokesperson for parents to ensure your campaign resonates and engages.

For the past three years Charlotte has headed up the PR and Marketing Function at MyFamilyClub, part of the DC Thomson group of companies which saw her spear head their coverage from a handful of pieces to other 50 pieces of coverage in the first year alone. The total EAV for the past two years has exceeded £750,000 with numerous national broadcast spots and a national TV advert at no cost which reached over 20 million people across the UK.

Charlotte helps clients maintain traditional media relations with an ear to the digital ground with emphasis on social media, SEO and digital strategy, her experience includes working both agency  and client-side giving her a broad perspective and knowledge of building brands and successful campaigns.


Gemma Johnson, Founder of National Unplugging Day and Mother of 3 ridiculously cheeky children.

Get in touch with Gemma?


Charlotte Vaughan, PR genius, thought leader and mother of one ridiculously cheeky child.

Get in touch with Charlotte?